Newsroom

Press information

We’re early and we say so. Here is what is true today, written so it can be quoted without checking back.

The short version

Plucky Pet is a brand about the life people share with their cats — who a cat is, how she lives, and what makes that life easier. It publishes practical guidance on cat behaviour and the everyday situations that come up at home, and it is building objects made to carry an individual cat’s character rather than a stock picture of a cat. Its line is: Braver every day.

Facts

NamePlucky Pet
What it doesPublishes guidance on cat behaviour and everyday life with a cat; building two product lines — objects carrying an individual cat’s character, and practical things for the situations the writing covers.
Founded byDeni and Helen, a couple building the brand around their own life with cats.
StagePre-launch. No products on sale, no sales figures to report.
Press contacthello@pluckypet.com
Legal entity9364-3617 Québec inc. (Québec, Canada), which operates Plucky Pet and this website
Registered address1470 rue Boisclerc, Longueuil, QC J4M 1Z3, Canada

Press enquiries: hello@pluckypet.com.

Two things we won’t say

  • That any product calms a cat, cures anxiety, or changes her personality. It doesn’t, and we won’t imply it.
  • Any number we can’t source — audience size, results, revenue. When those are real, they’ll appear here with their source.