Newsroom

Press information

We’re early and we say so. Here is what is true today, written so it can be quoted without checking back.

The short version

Plucky Pet is a brand for people who have taken in a shy or newly adopted cat. It publishes a free milestone method called The 8 Firsts, built from behaviour science, that walks an owner from the cat’s first peek out of hiding to the first night she chooses their bed. Its line is: From under the bed to on the bed.

Facts

NamePlucky Pet
What it doesPublishes a free milestone method for socialising shy and newly adopted cats; products to follow.
Named methodThe 8 Firsts
StagePre-launch. No products on sale, no sales figures to report.
Press contact[email protected]

Two things we won’t say

  • That any product calms a cat, cures anxiety, or changes her personality. It doesn’t, and we won’t imply it.
  • Any number we can’t source — audience size, results, revenue. When those are real, they’ll appear here with their source.